Marketing
Marketing your property to the public is one of our primary functions and we take pride in it. While our competition may focus on branding, NAI West Michigan focuses on marketing your property. NAI West Michigan will provide your property the visibility and exposure it deserves using state-of-the-art advertising techniques. You can rest assured that your property will be seen by a broad cross-section of people. We market properties with many different strategies.
Signage/Global Brand Recognition
Our signage is not only signficant to our branding across the globe but has also proved to gain the highest response from the local market. The NAI signage has global brand identity in that the logo is the constant thread for all the affiliates. Therefore, if someone travels outside our market area, they will recognize NAI signs from other affiliates. With almost 400 signs on the street in West Michigan, we maintain Large Market Coverage. Not only do we have a great inventory of properties, but it increases our brand awareness and generates business amongst our competition.
The Grand Rapids Press
We place an extensive ad in the Business Section of the Sunday Paper, the highest day of circulation, to ensure high readership and high exposure. Our ads in The Grand Rapids Press are visible to over 476,484 readers each Sunday and create over 12 million impressions per year. Click to see an example of one of our ads.
Direct Mail
Direct Mail is the most important way we expose your property to a specific group of possible users/buyers. We send out over 40,000 regional brochures to three distinct real estate groups, Retail, Office, and Industrial users in the Kent, Ottawa, Muskegon and Allegan counties in West Michigan. In addition we produce targeted mailings of specialty postcards and flyers to promote and market your property in the local market. NAI West Michigan has the entire business market for Western Michigan on Info USA through DirectoriesUSA.com This web-based business list can be sorted by SIC codes, number of employees, ZIP codes and more to create a specific targeted mailing list.
See examples of our materials at right.
Marketing Materials
For every property we list, we develop an extensive marketing information package that includes digital images of your property, a map of the area, an aerial photo, and other important statistics and features that are specific to your property. We distribute these packets to a wide range of clients, potential buyers, and other brokers through email, fax, or mail. View a sample of one of our marketing packets.
